It's a strategic approach that builds customer loyalty over time. Content marketing is about creating and distributing valuable and relevant content to attract and build trust.
It is any content that you communicate through your own channels. Such as articles, newsletters, webinars and social media posts.
Yes, all businesses that have customers should work with content marketing. As it is about attracting communication to customers, strengthening the brand and being seen by your target audience. This is especially important in B2B, as the buying decision process is more complex. With good content, the buyer can educate themselves, find answers and feel more in control of their decision.
A content marketing strategy and a content plan are important to have. It will help you to keep your communication together and structure what is to be published. This gives you a good overview of your content.
It takes a lot of research to identify key topics and insights on which to build valuable content. It also takes time - it takes time to create content and it takes time for search engines to find the content to start driving traffic to the website.