Did you follow Dreamforce and all the exciting news?
Last week was filled with innovation, insights, and anticipation - from revolutionary AI tools to exciting customer stories. Dreamforce 2024 is now over and a lot of exciting news came out of the San Francisco event. To give you a full overview of all the exciting things that were presented during the Salesforce event, we have gathered the biggest news and innovations below.
At Leadfront, we learned how CRM, AI and data together create trust and change the entire industry.
Dreamforce isn't just an industry conference; it's a global gathering hub for technologists, business leaders and Salesforce enthusiasts. It shares insights on the latest trends in AI, CRM and customer experience. Dreamforce offers a unique insight into how Salesforce and its partners are working to create the business solutions of the future.
One of the most talked about innovations was Agentforce - the first AI-powered agent platform that seamlessly integrates with your systems and data. Agentforce takes AI from being a passive resource to an active partner in your daily work. In just minutes, you can create an AI-powered assistant that runs workflows, performs actions, and improves the customer experience around the clock.
With Salesforce's incredible investment in Agentforce, it seems that the near future will be very focused on updates that make Agentforce more powerful and useful.
An Agentforce agent is a proactive, automated application that provides specialized services and is available to customers and employees around the clock. They are equipped with the necessary knowledge to execute their tasks in their specific role!
Agentforce comes with a number of different features (in addition to already existing functionality within Einstein AI).
Agent Builder is a low-code builder for Agentforce. Users can use Flows, Prompt templates, Apex and APIs to configure their agents. The tool is simple, create the work to be done by the agent, add a topic, give instructions to the topic, and create a library of steps to choose from. Monitor the agent's plan and steps through tests directly in the Agent Builder!
The Atlas Reason Engine is the brain behind Agentforce agents. Users can equip their agents with the ability to naturally and adaptively respond to questions and situations, making them faster and more capable. This ultimately increases accuracy with different topics, classifying requests into specific categories with defined scopes and rules as well as with a library of activities the agent can and cannot take!
Trust & Guardians is the security model behind Agentforce, agents can use natural language topics and instructions to create constraints for an agent, this includes when to escalate or hand over the task to a human. Einstein Trust Layer allows Agentforce to use any LLM according to a secure model, so that no Salesforce Data is read or saved by third-party model publishers.
During the Main Keynote presentation by Marc Benioff, he showed some examples from a customer in the US, and they had a demo of a customer service agent solving the customer's problem during a phone call. But the amazing thing was that.... It was an Agentforce responding to the customer service call! The whole conversation and all the steps to solve the problem were completely automatic via Agentforce!
No absolutely not! Agentforce is built to help ALL users of Salesforce customer such as employees! In fact, Salesforce has released over 100 different templates in different industries that you can use in your Agent. This means that even if you use Marketing Cloud, Sales Cloud, Commerce Cloud, Industry Cloud or something else, there are already pre-made features to set up your agent in minutes!
Another big news from Dreamforce was the free update for all customers with Enterprise Edition or higher licenses, like the Unlimited Edition. This upgrade includes access to Sales, Service, Marketing, Commerce Cloud, Data Cloud and, of course, Agentforce. With these tools, more companies will be able to quickly get started with AI and scale their business with minimal manual effort.
Dreamforce 2024 continued to deliver on its promise to be at the forefront of AI, CRM and data-driven solutions. With the launch of Agentforce and other powerful tools, we're on the cusp of a new era of automation and growth.
If you want to gain more insight into how AI and Agentforce can help your organization take the next step, get in touch with us at Leadfront - our AI specialists are ready to help you harness the potential of these new tools.
Want to watch the sessions afterwards? Watch it here.