Braze Audit

Are you getting maximum value from your investment in the market-leading Braze platform?

An audit of your Braze environment will help you identify hidden inefficiencies, improve data quality, and optimize your campaign flows - so you can create more relevant, personalized, and effective customer experiences.

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Are you using Braze to its full potential?

Our Braze audit helps you ensure that:
  • Your customer journeys are optimized and based on best practices

  • Automations minimize repetitive tasks

  • Braze features are used to their full potential

  • Any customizations are scalable and easy to maintain

  • Data is collected and managed qualitatively, without risk of duplication

  • Personal data management complies with EU directives (GDPR)

  • You get suggestions for concrete quick-wins for fast results

  • You have designed and implemented Canvases for the different stages of the customer journey

     
     

Maximize the value of your investment

Current situation analysis: the first step towards effective marketing

To optimize your use of Braze, we analyze your current campaign flows, segmentation strategies and automations. We identify manual steps that can be replaced with dynamic triggers and review how data and analytics are used to maximize conversions. We also map out any integration needs with other systems.

Customizations that deliver business results
A well-configured Braze ecosystem should automate workflows and reduce administration, support data-driven decisions through dashboards and analytics, optimize the customer journey through personalized communication, and ensure data quality through cleansing and routines. We help you identify optimization opportunities that create business value.

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Why a Braze Audit?

Over time, your Braze setup can become complex and inefficient, leading to reduced relevance of your communications, lower engagement and unnecessary costs. Without regular review, the system can become unmanageable and limit your ability to create data-driven and personalized customer experiences.

A Braze Audit helps you identify issues, optimize processes, and ensure that the platform truly supports your business goals and enables continued growth and efficiency.

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What is included in a Braze Audit?

Platform Health & System Architecture
  • Review of your Braze setup

  • Optimization of account structure and data model

  • Review of event tracking and data collection

1
Data Management & Quality
  • Identification and management of duplicates

  • Standardization of data fields and validation rules

  • Implementation of automated data quality checks

2
Automation and Workflows
  • Review of Customer Journeys and event-triggered messaging

  • Streamlining campaign logic and segmentation

  • Performance analysis to improve delivery and engagement

3
User Experience & Adoption
  • Role and authorization management

  • User behavior and adoption level

  • Creation of customized dashboards and reports

4
Integrations & 3rd Party Applications
  • Review of existing integrations with other systems

  • Identification of redundant or inefficient apps

  • Ensuring seamless data consistency between systems

5
Compliance & Security
  • GDPR and security controls

  • Access logs and user permissions

  • Risk analysis for data exposure

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What do you get after an audit?

  • A clear report with identified problems and opportunities

  • Concrete recommendations for optimization

  • A prioritized action plan for improvements

  • Workshop with your project managers to review the results and next steps 

Talk to one of our specialists

Are you curious? Book a meeting with one of our experts and we'll tell you more.