Are you getting maximum value from your investment in the market-leading Braze platform?
An audit of your Braze environment will help you identify hidden inefficiencies, improve data quality, and optimize your campaign flows - so you can create more relevant, personalized, and effective customer experiences.
Your customer journeys are optimized and based on best practices
Automations minimize repetitive tasks
Braze features are used to their full potential
Any customizations are scalable and easy to maintain
Data is collected and managed qualitatively, without risk of duplication
Personal data management complies with EU directives (GDPR)
You get suggestions for concrete quick-wins for fast results
You have designed and implemented Canvases for the different stages of the customer journey
Current situation analysis: the first step towards effective marketing
To optimize your use of Braze, we analyze your current campaign flows, segmentation strategies and automations. We identify manual steps that can be replaced with dynamic triggers and review how data and analytics are used to maximize conversions. We also map out any integration needs with other systems.
Customizations that deliver business results
A well-configured Braze ecosystem should automate workflows and reduce administration, support data-driven decisions through dashboards and analytics, optimize the customer journey through personalized communication, and ensure data quality through cleansing and routines. We help you identify optimization opportunities that create business value.
Over time, your Braze setup can become complex and inefficient, leading to reduced relevance of your communications, lower engagement and unnecessary costs. Without regular review, the system can become unmanageable and limit your ability to create data-driven and personalized customer experiences.
A Braze Audit helps you identify issues, optimize processes, and ensure that the platform truly supports your business goals and enables continued growth and efficiency.
Review of your Braze setup
Optimization of account structure and data model
Review of event tracking and data collection
Identification and management of duplicates
Standardization of data fields and validation rules
Implementation of automated data quality checks
Review of Customer Journeys and event-triggered messaging
Streamlining campaign logic and segmentation
Performance analysis to improve delivery and engagement
Role and authorization management
User behavior and adoption level
Creation of customized dashboards and reports
Review of existing integrations with other systems
Identification of redundant or inefficient apps
Ensuring seamless data consistency between systems
GDPR and security controls
Access logs and user permissions
Risk analysis for data exposure
A clear report with identified problems and opportunities
Concrete recommendations for optimization
A prioritized action plan for improvements
Workshop with your project managers to review the results and next steps
Are you curious? Book a meeting with one of our experts and we'll tell you more.