---
title: Digital sales for real - Leadfront AB
description: We defined the target group, and mapped the lead process from the first visit to the website to a completed purchase.
---

[Leadfront customer case - Success stories and inspiration ](https://leadfront.com/en/case)

# [Digital sales for real - Leadfront AB](https://leadfront.com/en/case/digital-sales-for-real)

 Written by [Trine Renner](https://leadfront.com/en/case/author/trine-renner) | Oct 28, 2025 8:56:41 AM

## Via TT

Via TT is a Swedish service for publishing and distributing press releases owned by TT News Agency. With Via TT, you can distribute your press releases so they reach journalists' tools directly. You can also use up-to-date media lists for all of Sweden's newsrooms.

### Challenges

- Undefined sales & marketing processes
- Ad-hoc communication with long gaps in between
- Administrative time for prospecting & lead generation
- Manual communication between sales and marketing
- Follow-up after a prospect shows interest (downloaded a guide)
- Identifying sales-ready leads that need a salesperson's attention

### What did we do?

 

[View full post](https://leadfront.com/en/case/digital-sales-for-real)

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