For Podme, it is important to build a habit among users to regularly use the app and thus counteract churn. At the same time, a solution cannot rely on manual mailings and constant content updates due to the resources this requires. To tackle these problems, we needed to find an effective solution that increased user engagement in the long term.
Building a habit among users to use the app
Counteract churn due to inactivity
Reduce the need to continuously set up manual mailings or update content