Academic Work is one of the leading recruitment companies in the Nordic region with services in B2B and B2C. The client's impact goal with the project was to increase the turnover from the digital business by 20% by the end of 2020.
Some failed attempts to launch Marketing Automation
Planning and communication when implementing MA in multiple countries
Establishing and managing lead processes
Lack of internal expertise on Marketing Automation
Increasing the use of marketing resources and existing content
Building targeted and personalized campaigns and content
Create a common understanding of the process between marketing and sales