Attentec (now Aspire AB) faced a major challenge where old fragmented systems in sales and marketing could not support the company's vision of emerging as experts in IoT "Internet Of Things" mainly because data, processes and systems were not integrated with each other. Attentec therefore made a decision to review working methods, processes and which systems would best support a modern marketing and sales organization.
No common sales & marketing process
Undefined KPIs and metrics
Fragmented system environment
System support for inbound lead generation
Difficult to measure marketing efforts
Limited and modern CRM system