CRM stands for Customer Relationship Management. It is a system and tool that gathers information about existing and potential customers. It gives companies a good starting point for nurturing business relationships and building strong relationships with customers.
When choosing a CRM system, it is important to consider: What type of solution is needed: is it cloud-based or an on-premise installation? It is also important to find out what functionality will be needed. Ensuring that the system can integrate with other applications is important to consider when making the choice of CRM system.
You can use a CRM system to gain better insight into leads and customers for better marketing and sales.
Reduce costs, Build stronger relationships, keep communication consistent and clear.
The great thing about a CRM is that you'll find contact information, customer data, leads and sales opportunities all in one place - ideally as a cloud solution, so your data is always up to date and accessible to all employees.