For me, SMarketing is about shifting the focus from internal processes and organization to putting the customer's buying journey in focus.
By working with SMarketing, you get sales and marketing to focus on the customer's needs. In this way, you will increase the impact of the lead generation activities that the company does.
The easiest way to start with SMarketing is to sit down together, sales and marketing, and create common definitions of what leads are in each department.
If you look at the systems today, the most common systems such as Hubspot, Upsales and Salesforce, they currently have a basic functionality to make it easy to set a lead process with common definitions.
If you are curious about what SMarketing can do for you, I recommend you download our guide on SMarketing, as well as our blog posts. Part 1 about Smarketing and part 2 Smarketing. It will be good reading for you.