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The purpose, or goal, of SMarketing is not just to bridge the gap between marketing and sales, but to achieve a fully integrated, customer-focused process and, as a result, a new function within the organization.
In this guide, you will learn about:
What SMarketing is and why a shared vision is so important
The new sales and marketing roles
The different stages of the buyer's journey and what the sales and marketing roles do in each phase
How you can move forward
Fill out the form and download the guide today!
WHITEPAPER
Working with customer journeys helps you understand how existing customers and potential customers interact with you and what they need at each stage.
Read more about this whitepaper
