The introduction of a new business system is often a complex project, both organizationally and technically. It's not just about choosing the right system, but also about ensuring it is implemented smoothly and integrates with existing platforms to create a unified and efficient solution.

Today's marketing and sales technology is evolving at a rapid pace, and the Martech landscape is growing every year with new categories and tools. The challenge for many companies is to avoid data silos - separate systems that make it difficult to get a complete picture of the customer. A 360-degree customer view is essential to understand customer behaviours, make data-driven decisions and create personalized customer experiences. Achieving this requires well-planned integrations between different systems.

Integration for a unified customer view

Integration is the key to creating a unified customer view where data from different systems is collected and easily accessible throughout the organization.

Why is Implementation & Integration important?

Successful system implementation is not just about configuring a tool, but about ensuring that it is actually used and creates value for the whole organization. With the right implementation and integration, you can: 

• Avoid data silos and create a unified customer view

• Improve the customer journey through personalized and relevant communication

• Reduce manual work through automated data flows

• Increase data quality and enable better analytics

• Promote collaboration between departments with common goals and tools

We guide you through the whole process

- from feasibility study and needs analysis to system selection and technical implementation. Our services include:

• Feasibility study and benefit analysis to identify potential and ROI

• Needs assessment and system evaluation to find the right solution

• System procurement and supplier selection with support in requirements definition

• Project management and coaching to ensure successful implementation

• Integration between CRM and Marketing Automation systems to create seamless data flows