Marketing Automation

Marketing Automation is not just a tool - it's a strategy.
Marketing Automation is not about replacing the marketer - it's about freeing up time for what truly creates value.

We help you automate, optimize and personalize the customer journey - so the right message reaches the right person at the right time, every time.

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What is Marketing Automation - and why is it crucial for modern marketing?

Marketing Automation is the technology that enables you to create, schedule and automate customer dialogues based on behavior and data. But it's more than just campaign flows - it's a methodology for creating relevant, scalable and data-driven communications that empower every step of the customer journey.

With the right strategy and tools, Marketing Automation can help you:

  • Generate more and better leads through personalized communication

  • Nurture and qualify leads automatically until they are sales-ready

  • Increase conversions by sending the right message in the right channel

  • Measure, analyze and improve efforts in real time

  • Save time and resources by automating manual steps

Used correctly, Marketing Automation becomes a catalyst for both growth and customer loyalty.

How we help you succeed with Marketing Automation

Strategy & Analysis

We map the customer journey, target audiences and business goals to create a clear strategy that turns data into insights - and insights into action.

1
Choice of Platform

We'll help you choose the right Marketing Automation tool based on your needs, technical environment and future ambitions.

2
Implementation & Integration

We'll configure the platform, create smart flows, set up tracking and connect with CRM, CMS and other key systems.

3
Segmentation & Content

We'll help you create dynamic segments and personalized messages that hit the mark - based on behavior, interest and lifecycle.

4
Lead Nurturing & Scoring

We'll design flows to nurture leads with the right content at the right time, and implement lead scoring to identify when they are sales-ready.

5
Analysis & Optimization

We'll set up KPIs, dashboards and A/B testing so you can continuously improve accuracy, ROI and customer experience.

6

We help you succeed - regardless of platform

We are independent and platform-agnostic - which means we support you whether you use HubSpot, Salesforce Marketing Cloud, Rule, Symplify, Braze or any other platform.

Our strength lies in the combination of technical understanding and strategic capability. We know how automation works - but also how it should be trailored to your organization, your goals and your reality.

The result? More qualified leads, a smoother handover to sales, increased conversions, better follow-up and a more relevant customer dialog throughout the journey.

People are important in the process

Systems we often use in Marketing Automation