Privacy policy

Personal data

What is personal data?

Personal data is information by which we can directly or indirectly identify you, such as your name, email address or telephone number.

What personal data do we process?

Anonymous data

At Leadfront, we collect anonymous data about the use of our website, so-called behavioral data, to understand and analyze how our website is used, to improve the user experience and to develop our offers.

Behavioral data: This may include, but is not limited to; the number of visits to the website, length of visit, link clicks, the user's geographical location, the level of use of the different parts of the website, the type of device used, etc.

Identified personal data:

There are opportunities to provide personal data in different contexts, for example when registering for events, accessing certain content or subscribing to newsletters. This involves the processing of identified personal data such as your name or e-mail address. Here are some examples of identified personal data we may process:

Contact details: Name, email address, phone number and the company or organization you represent. In specific cases, we ask for information from you, such as when you register for events, or want to access certain content on our website.

Consent data: Data indicating your attitude towards communication and marketing.

Communication data: In cases where you, for example, respond to customer surveys or initiate other communication with us, we save and process this data.

What is personal data used for?

We save the information you choose to provide on our website primarily to be able to fulfill a specific request, such as sending out requested information or registering for an event. When you choose to identify yourself, we also save information about how you interact with our communication channels (for example, website / email) in order to personalize our offers and target information that we think may be relevant to you. You have the right to unsubscribe from further communication at any time.

How long do we keep personal data?

According to privacy protection legislation, we are not allowed to save personal data for longer than we need based on the purpose for which we process them. We therefore save data when there is a legitimate interest supported by law.

Examples of legitimate interest are when the processing takes place in the context of a customer relationship and the personal data is processed for direct marketing purposes, to prevent fraud or to ensure the network and information security of the company's/organization's IT systems.

As the data we collect and that is created when you use our products and services is processed for different purposes, it is also stored for different periods of time. It may therefore be that personal data about you is stored in one system but deleted in another.‍

Who do we share the data with?

Leadfront may share information within the company, including its subsidiaries, with reference to legitimate interest for the purpose of conducting operational activities, joint deliveries and projects, to develop or improve services, maintain customer accounts and to be able to conduct efficient operations.

We do not sell or share information with third parties, unless we are required to do so by applicable law, or unless it is necessary to process your order or fulfill your request. Where we need to disclose your data to third parties, you will be informed of this and we will request your consent.

Cookies‍

What is a cookie?

A "cookie" is a small text file that the website you visit requests to be saved on your computer. The cookie allows us to recognize your browser and whether you have previously made settings or logged in, for example. When we talk about cookies in this policy, we also mean other similar technologies and tools that retrieve and store information in your browser and in some cases send such information to a third party. Examples include pixels, local storage, session storage and fingerprints. You can find more information about cookies here.

What cookies do we use and for what purpose?

We have a cookie policy that is part of our overall privacy policy. Here, you will find information regarding our handling of cookies, which ones we use, their purpose, and how they affect your user experience. We hope this information helps you understand the key concepts and their relevance to you.

Your rights

You have the right to receive information about how we process your personal data, which we explain in this privacy policy. If you have any further questions about our processing of personal data, please contact us, our contact details can be found at the bottom of this policy.

In addition to your right to information, you also have other rights in relation to your personal data. In accordance with the latest legislation and the GDPR Directive, you can request extracts, rectification, erasure and restriction. You also have the right to object to certain processing that we carry out and to request your personal data or request that it be transferred.

Right of access

You have the right to request, free of charge, information we hold about you (known as a "register extract"). As it is important that we do not disclose your personal data to anyone else, we must verify that the request comes from you. Therefore, a request for a register extract must be made in writing and signed by you, and your identity needs to be adequately proven, for example, by submitting a signed copy of a valid ID document.

Right to rectification

It is our responsibility to ensure that the personal data we process is accurate and relevant. We therefore systematically maintain our records and update address and similar information about you so that we always have the correct data. If you become aware that the information we hold about you is incorrect or if we are missing important information, you have the right to have your data rectified.

Right to erasure

You have the right to request that we erase personal data in the following situations:

• If the personal data is no longer needed for the purposes for which it was collected and for which we process it.
• If we process personal data on the basis of your consent and you withdraw it.

Updating the policy

We may update this privacy policy from time to time, for example, if we process your data for new purposes, collect additional data, or share your data with recipients other than those listed here. The latest version of this policy is always published on www.leadfront.com.

Who are we and how can you contact us?

If you have any questions or comments about the above information or about your personal data, please send your request to the following e-mail address: personuppgifter@leadfront.com

or call us at +4608252352.

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Leadfront AB

Kungsgatan 54, 111 35 Stockholm, Sweden

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Organisationsnummer: 559098-9066