Meet the change that makes your teams work smarter, not harder.
Many marketers, salespeople, and service professionals struggle with fragmented data scattered across different systems, spreadsheets, and conversations. During INBOUND 2025, HubSpot presented a solution to this chaos: the Data Hub and several enhancements to its Smart CRM. These innovations are designed to unify your data and fuel smarter workflows.
Previously, Operations Hub offered process automation and app integration. Now, Data Hub takes the next step by integrating AI directly into HubSpot. With Data Studio, anyone can blend and clean data from different sources using an interface similar to a spreadsheet. This interface is powered by AI. In addition, AI assists with data quality, live integration with external sources, and real-time synchronization - all without the need for technical expertise.
Smart CRM reinforces this by automatically capturing customer behaviors and interactions, such as emails and calls, instead of requiring manual updates. It enriches your CRM with meaningful context that is always up-to-date.
You build a dataset in Data Studio that pulls data from spreadsheets, data warehouses and apps. With a single click, this dataset can be used to create segments, workflows, and reports based on cleaned and unified data.
AI automatically corrects formatting issues, merges duplicates, and flags inconsistencies in real-time, ensuring your data always remains accurate and reliable.
With accurate data in Smart CRM, your automated workflows, such as personalized mailings or customer scoring, run more reliably, increasing both efficiency and results.
What used to take hours of manual cleanup and tedious imports and exports can now be done quickly and securely. Everything is powered by a single, up-to-date data source. No data silos and no complicated handoffs.
Data Hub and Smart CRM transform your data into an intelligent and unified foundation that drives smarter workflows. This brings increased clarity, control and efficiency across your organization.
We promise you'll never have to
Get stuck in manual imports and exports
Doubt whether your data is correct
Let fragmented information slow down your workflows
Contact us and we'll show you how to build a foundation that makes your entire team smarter, every day.