Neonode is an innovative technology company offering optical sensor solutions for non-contact touch, gesture control, ambient and object detection. Neonode relies on first-class customer relationships with many of the world's leading technology brands. They work with many different stakeholders in the technology value chain, from distributors, integrators to product companies. Effectively scaling business based on personal relationships is difficult and with the goal of becoming the leading provider of advanced sensor technology, Neonode needed to develop its capabilities and ways of working to meet its customers' expectations and needs.
Information silos with data scattered across multiple standalone systems
Inefficient information transfer between marketing and sales
Cumbersome lead generation process and lack of feedback
Manual reporting and follow-up of sales results
Lack of transparency between departments