Implementation of Hubspot

Neonode Inc.

Neonode is an innovative technology company offering optical sensor solutions for non-contact touch, gesture control, ambient and object detection. Neonode relies on first-class customer relationships with many of the world's leading technology brands. They work with many different stakeholders in the technology value chain, from distributors, integrators to product companies. Effectively scaling business based on personal relationships is difficult and with the goal of becoming the leading provider of advanced sensor technology, Neonode needed to develop its capabilities and ways of working to meet its customers' expectations and needs.

Challenges

• Information silos with data scattered across multiple standalone systems

• Inefficient information transfer between marketing and sales

• Cumbersome lead generation process and lack of feedback

• Manual reporting and follow-up of sales results

• Lack of transparency between departments

How did we do it?

Discovery

We conducted a current state analysis to map technology, processes, and people. The purpose was to identify strengths, challenges, and opportunities as a basis for strategic decisions and continued development.

SMarketing

New integrated sales and marketing process.

Read more about the service

System Selection

We provided advice and support in the decision-making process to help Neonode choose the right tools. The focus was on identifying business needs, evaluating alternatives, and ensuring a well-founded decision for a scalable and sustainable solution.

Read more about the service

Implementation

We implemented HubSpot Sales, Marketing, and Service Hub to create an integrated platform that supports the entire customer journey. The focus was on automating key processes, optimizing sales and marketing efforts, and improving the customer experience and team efficiency.

Read more about the service

Training and Support

We conducted user training to ensure effective use of the system and offered ongoing support to assist them in their daily work.

Read more about the service

Results

Integrated Platform

An integrated platform with unified data.

SMarketing

A shared SMarketing process.

Scale Effectively

Ability to scale effectively.

 

"Leadfront has been an essential part of developing our customer insights, leads, and SMarketing process, and has supported us in the search for the right tools, which allows us to build capacity to scale effectively."

 

- Per Nohlert, Director Marketing