SMarketing

SMarketing is a strategy for getting sales and marketing to work as a unified team with common goals and clear collaboration. By integrating these functions, companies can create a seamless customer experience and better meet today's changing buying behavior.

Today, customers have more control over their buying journey than ever before. According to Gartner, 57% of the buying journey is completed even before the customer contacts a salesperson, and within a few years, 85% of all customer relationships are expected to take place without human contact. This requires companies to restructure their ways of working and build strong, data-driven partnerships between sales and marketing to stay relevant.

Better collaboration between sales and marketing

SMarketing is about putting the customer at the center and creating a 360-degree view of the entire customer journey.

Why is SMarketing important?

SMarketing gives companies the opportunity to create a stronger, more coherent strategy to meet their business objectives. The benefits are clear: 

• Increased revenue through improved collaboration between sales and marketing

• 360-degree customer insights that improve the customer experience

• Higher conversion rates thanks to targeted, data-driven campaigns

• Better use of resources and higher marketing ROI

The modern customer journey requires sales and marketing to work together to create relevant and personalized experiences, wherever the customer is.

This is how we do it...

We guide you through the entire process of implementing and optimizing SMarketing. With the right strategy, procedures and technical solutions, we ensure that sales and marketing work as one. Our work is based on proven methods and focus on results: 

• Conduct situation analysis to identify opportunities for collaboration

• Setting common targets and KPIs for sales and marketing

• Integrates sales and marketing systems for better data flow

• Supports with change management to create a common culture and work process

• Measures and follows up to ensure continuous improvement