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SMarketing

Break down silos between sales and marketing and create a seamless customer journey. With SMarketing, we unite your teams to maximize growth and deliver world-class customer experiences.

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Leadfront works with smarketing processes
  1. Introduction to SMarketing

What is SMarketing?

SMarketing (Sales + Marketing alignment) is a strategic methodology for integrating the sales and marketing department's processes, data and goals into a unified function. The aim is to eliminate silos and create a seamless flow of information throughout the entire customer journey. Through joint definitions of leads, shared KPIs and integrated systems (CRM/Marketing Automation), SMarketing creates a more efficient sales cycle and an improved customer experience.

Today, customers have more control over their buying journey than ever before. According to Gartner, 57% of the buying journey is completed even before the customer contacts a salesperson, and within a few years, 85% of all customer relationships are expected to take place without human contact. This requires companies to restructure their ways of working and build strong, data-driven partnerships between sales and marketing to stay relevant.

  1. How can we help you?

Better collaboration between sales and marketing

SMarketing is about putting the customer at the center and creating a 360-degree view of the entire customer journey.

Three people are standing in front of a white wall with a poster of charts and graphs. They are clapping their hands together in a synchronized manner.

Why is SMarketing important?

SMarketing gives companies the opportunity to create a stronger, more coherent strategy to meet their business objectives. The benefits are clear: 

  • Increased revenue through improved collaboration between sales and marketing

  • 360-degree customer insights that improve the customer experience

  • Higher conversion rates thanks to targeted, data-driven campaigns

  • Better use of resources and higher marketing ROI

The modern customer journey requires sales and marketing to work together to create relevant and personalized experiences, wherever the customer is.

This is how we do it...

We guide you through the entire process of implementing and optimizing SMarketing. With the right strategy, procedures and technical solutions, we ensure that sales and marketing work as one. Our work is based on proven methods and focus on results: 

  • Conduct situation analysis to identify opportunities for collaboration

  • Setting common targets and KPIs for sales and marketing

  • Integrates sales and marketing systems for better data flow

  • Supports with change management to create a common culture and work process

  • Measures and follows up to ensure continuous improvement

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FAQ - SMarketing

How do we know if we need to work with SMarketing?

SMarketing is relevant when sales and marketing work towards different goals, use different data or have unclear handovers between leads, business opportunities and customer dialogues. Common signs are low lead quality, lack of follow-up, weak campaign feedback or that the customer journey is perceived as fragmented.

What is required to get sales and marketing to cooperate better?

Common goals, clear roles, common definitions and a structure for ongoing follow-up are required. For example, the teams need to agree on what counts as a qualified lead, when sales should take over and how feedback from the sales work should be used in marketing.

What role do CRM and marketing automation play in SMarketing?

CRM and marketing automation make it possible to collect data, follow the customer journey and create better handovers between market and sales. When the systems are integrated, the teams can work from the same customer view, prioritize the right activities and create more relevant communication throughout the buying journey.

How do you measure if SMarketing is working?

The effect can be measured through key figures such as lead quality, conversion rate between market and sales, the length of the sales cycle, market ROI and revenue from market-generated deals. It is also important to follow up the collaboration internally, for example how well the teams share insights and work towards common goals.

  1. Contact us for more information

Talk to one of our specialists

Are you curious? Book a meeting with one of our experts and we'll tell you more.