AMRA Medical is a pioneering international company at the forefront of medical imaging and precision medicine. The company has developed a new global standard for body composition assessment, which is used by hospitals and research institutes worldwide.
No common sales & marketing process
Undefined KPIs and metrics
Non-integrated Marketing Automation and CRM systems
Lack of clarity on best practice for setting up and using CRM
No system support to automate digital lead generation
Insufficient insights around marketing efforts
Lack of skills and resources to maintain and further develop CRM processes