Amra Medical
AMRA Medical is a pioneering international company at the forefront of medical imaging and precision medicine. The company has developed a new global standard for body composition assessment, which is used by hospitals and research institutes worldwide.
Challenges
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No common sales & marketing process
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Undefined KPIs and metrics
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Non-integrated Marketing Automation and CRM systems
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Lack of clarity on best practice for setting up and using CRM
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No system support to automate digital lead generation
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Insufficient insights around marketing efforts
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Lack of skills and resources to maintain and further develop CRM processes
How did we do it?
Salesforce Audit
The starting point for the work was to understand Amra's current situation, vision, challenges, and opportunities.
With this in mind, we evaluated how Amra's Salesforce solution was set up and used, compared to Salesforce best practices. Recommended actions were planned, implemented, and evaluated iteratively with the help of KPIs and metrics over time, together with Amra.
Read more about the serviceFeature Analysis
We analyzed which features were the highest priority to support operational activities. We then mapped the need for external support to get the most important initiatives in place within the deadline and budget.
Read more about the serviceImplementation and Evaluation
Finally, we implemented critical changes that contributed to a consistent and harmonious interface, increased platform security, improved data quality for insights and follow-up, and so on.
After a period of follow-up, further adjustments were made together with Amra, along with ongoing support for the CRM system.
Results
Improved User Experience
Consistent design and automation have provided a high-class usability.
Cost-Effective System
Integrated Marketing Automation & CRM system within the time and budget framework.
Increased Time-to-Value
With our ongoing CRM support, Amra can roll out new changes quickly, efficiently, and scalably over time.
