Seamless website migration to HubSpot Content Hub

Starting at 4 weeks · Your existing design is carried over · SEO value and historical data are retained

Switching your CMS from platforms like WordPress, Optimizely, Sitevision, or Umbraco to HubSpot Content Hub is a strategic and important step. However, the complexity is often underestimated: you may fail to map out the underlying data structure, forget about old landing pages, or realize too late that the existing design isn’t suited for a modular structure. The result is prolonged timelines and drained internal resources.

With Leadfront as your partner, you’ll avoid these pitfalls and be guaranteed a smooth, efficient transition from kickoff to site launch.

Why choose an expert partner for the migration?

Bringing in external expertise minimizes risks and provides you with a shortcut to results. While we build behind the scenes, your sales and marketing departments can continue to run campaigns and close deals without interruption.

  • Focus on your core business: Your team won’t have to get bogged down in technical details or coordinate between internal departments and IT.

  • Short launch time: We follow a proven migration process from previous projects. This reduces project hours and eliminates the risk of technical errors.

  • Seamless transition: We serve as project managers, strategists, and developers all in one. You’ll have a single point of contact throughout the entire process.

  • Preserved historical data and SEO: We ensure that no valuable history, customer data, URL structure, or search engine rankings (SEO) are lost during the migration.

  • Built right from the start: You’ll get a platform built according to our and HubSpot’s best practices—with flexible modules that make it easy to scale.

 

Our customers most valued features & building blocks

When we migrate a website, it’s not just a matter of copying the old site. We build your new site using flexible modules that allow your marketing team to create new pages in minutes—without writing a single line of code.

 

What does that mean in practice? Benefits for your team
Flexible modular system (Building blocks) The pages are built using reusable sections (e.g. case cards, price boxes, FAQ accordion modules). You can easily build brand-new, unique landing pages on your own without help from developers.
Smart content (Personalization) Page content, headings, and forms are automatically customized based on the visitor's CRM data. Higher conversion rates when visitors are presented with a message tailored to their industry or stage in the buying process.
Breeze AI & content remix Built-in AI tools in the editor for writing drafts, translating, and converting blog posts into emails and web pages. Significant time savings in production and faster launches of international campaigns.
Global elements & themes Headers, footers, and style templates are managed centrally in the portal. You maintain a 100% consistent brand image and design throughout the entire website, without any deviations.
Scalable modular architecture The ability to add custom modules later (e.g. ROI calculators or interactive filters). The website can easily be expanded as your business needs and campaigns evolve.

Here’s what our migration process looks like

A standard migration typically takes four weeks, starting from the kickoff and assuming we have a finalized design to work from. Our methodology is structured step by step for maximum transparency:

1

Clarification and Audit

We will analyze your current website, assess its SEO structure and database connections, and establish a clear project plan.

2

Design and Validation

We’ll work with you to develop and finalize the design and modular structure so that we’re all on the same page before development begins.

3

Development and Delivery

We're building the platform in Content Hub according to schedule and always include clear feedback cycles until you're completely satisfied.

4

Handover and Onboarding

Your team will receive training in Content Hub so they can create new campaigns and publish content quickly, securely, and independently.

  1. Case

Selected migration and web projects

Neonode: From Contentful to HubSpot Content Hub

Neonode was already using HubSpot as its CRM but hosted its website on Contentful. Work was fragmented and hampered by cumbersome processes where even the smallest change required outside help. Leadfront migrated the site to HubSpot and broke down the existing design into reusable modules. Now the marketing team can build new pages on their own and publish content directly in the portal.

1
Sitoo: Customized modular solution with high design standards

Sitoo managed its main website in a separate CMS, which made it difficult to create new content. They were unsure whether HubSpot could meet their visual and technical requirements. Leadfront first created a demo to demonstrate the platform’s capabilities, and then built a modular solution based on reusable sections in Figma. Editors can now easily move sections and create new pages on their own.

2
Team Blue: A dynamic website for an entire ecosystem

Team Blue needed a new public website aimed at entrepreneurs and creatives to help visitors navigate the companies and concepts within their ecosystem. Leadfront built the solution from the ground up in HubSpot using custom modules and dynamic pages. By pulling content from a central data structure, brands and events can be updated automatically from a single location.

3
The Leadfront team in a discussion

Change management: Technology is only half the job

For most people, the technical aspects are the easiest part of a platform migration. The real benefits come when your team lets go of old habits from previous CMS systems—where they were used to every small change requiring IT requests or hours of work from external agencies.

HubSpot Content Hub is built to give the marketing department full ownership. We support sales, marketing, and IT in adopting this new, autonomous way of working so that you can quickly become data-driven and agile in your day-to-day operations.

A group of five people is sitting around a wooden table, each with a laptop in front of them; they appear to be in a meeting or a collaborative work session.

Further development: Your strategic partner moving forward

A modern B2B website is never truly “finished.” It’s a dynamic sales and marketing machine that needs to be continuously refined based on how visitors behave.

Once the migration is complete, Leadfront remains your strategic and technical partner. Whether you need to build a new calculator module to boost conversion, refine your search strategy for the next quarter, or learn the latest features in HubSpot, we’ll help you drive development forward.

  1. Contact Us

Would you like to migrate to HubSpot?

Are you curious about what a move to HubSpot Content Hub would look like for your company? Schedule a meeting with one of our experts, and we’ll tell you more.

FAQ

Frequently Asked Questions About Migrating to HubSpot Content Hub

How long does a migration take?

Our migrations typically take four weeks of actual work time, starting from the kickoff meeting. Since no two websites are alike, the exact timeline depends on the specifics of your current setup. Four factors determine the complexity:

  • New design: Do you plan to revamp the look of your site in conjunction with the migration? The four-week timeframe applies once we have a finalized design to work from.

  • Website size: The number of existing pages, blog posts, media files, and structures that need to be migrated.

  • Number of users: How many employees are currently using the existing CMS and need to be onboarded into HubSpot.

  • Custom code and widgets: Highly customized code, advanced integrations, or unique widgets take longer to recreate in a structured and secure manner.

Will we lose our current SEO ranking if we move the website?

No, not if the migration is done in a controlled manner. By mapping out your existing website structure, setting up proper 301 redirects, and maintaining your optimized URL structure and metadata, we ensure that you retain your rankings. It’s the execution that matters, not the platform switch itself.

Do we have to redesign the entire website from scratch?

Not at all. We can migrate your current design and layout to HubSpot Content Hub. The advantage is that we’ll build it using flexible modules, so you can easily edit and expand the site on your own in the future without writing any code.

How are charging times and safety affected?

Performance improves in the vast majority of cases. HubSpot includes a global content delivery network (CDN), a built-in web application firewall (WAF), automatic SSL management, and continuous updates. You won’t have to deal with crashed plugins or manual security updates.

Which platforms are you migrating from?

We have migrated websites from platforms such as WordPress, Optimizely, Sitevision, and Umbraco. We know the pitfalls involved in migrating from each platform, and how to navigate around them in the most time-efficient way.

  1. We're here to help you

Would you like help migrating your website to HubSpot?

Migrating your website is a big decision, but with the right partner, it doesn’t have to be risky, time-consuming, or complicated.

Are you curious about what a move to HubSpot Content Hub would look like for your specific business? Fill out the form and we’ll get in touch. We’ll take a look at your current site, discuss your specific challenges, and give you an honest assessment of what a migration project would entail.