I am driven by improving customer experiences through insight-driven strategy and data-driven work. With 15 years of CRM experience in both strategic and operational roles, I am motivated by opportunities where strategy, data and technology meet to evolve customer journeys and create real business value.
Why did you choose Leadfront?
I first came into contact with Leadfront when they were invited to a former employer to talk about Marketing Automation. Even then, I got the impression that this company really knew what they were talking about. When I then encountered them again in connection with my current employment, a strong trust was quickly created. I immediately felt that the employees shared both my drive and my values.
What should everyone try at least once in their life?
Study or work abroad - somewhere where you don't know anyone from scratch. Stepping out of your comfort zone, adapting to new cultures and building relationships from scratch is fulfilling in many ways.
What did you want to do when you were young?
My first dream job was to become a librarian. The main reason for that was that it seemed so fun to demagnetize the books - like the librarians used to do - before they were borrowed home :-) .
Certifications & Education
Master of Business Administration (Jönköping International Business School)
