An inclusive and dynamic workplace

How and why did you start Leadfront?

My passion for creating something bigger than myself was the reason why I started Leadfront. Over the years as an employee, I often saw how employers did not put their employees first and made short-term decisions that led to them losing staff. I didn't want that at my company, I wanted to start a company based on respect, trust and community. My ambition is to create a company where people trust and support each other, feel good and are the best in town when it comes to digitalization of sales and marketing.

How does Leadfront work to create diversity and an inclusive workplace?

At Leadfront, the company culture is at the center as our most valuable asset. We actively work with our core values - "Responsibility", "Trust", "Customer Value" and "Harmony" - and strive to create a strong community based on these values. We want to build a work environment where every individual feels included and where our collective strength grows by sharing our values.

We see differences as a strength and a source of opportunities. Different thoughts, perspectives and experiences contribute to our workplace and foster creativity and innovation. Through our unique backgrounds and skills, we create a dynamic and inclusive workplace where every employee feels respected and heard.

What is your experience as a female entrepreneur in a male-dominated industry?

A recent report from the Confederation of Swedish Enterprise and the Entrepreneurship Forum indicates that Sweden ranks second worst in the EU in terms of the proportion of women running businesses. This is a worrying and unfortunate reality.

I believe this may be due to several factors, including the historical way of measuring performance and perception of a business leader, as well as an unequal access and distribution of economic and career opportunities between genders. To break this negative trend, I see it as part of my responsibility to share my own experience, inspire other women to take the plunge, and actively support and elevate talented female employees and business colleagues.

At Leadfront, gender equality is one of our core values. Having a team where about half are women has been a crucial factor in creating a dynamic work environment. We strongly believe in including different perspectives and competencies to drive innovation and success. Promoting diversity and equality is not only a moral obligation but also a strategic investment to ensure that we, as a company, are equipped for the future and can meet the challenges and opportunities that come our way.

How does Leadfront work to attract and recruit women?

At Leadfront, we actively strive to create an equal and inclusive work environment, and this is reflected in our recruitment strategies to attract more women to our team. Recruiting women in a technical and traditionally male-dominated industry has its challenges, but we have actively worked to overcome these barriers. By offering a work environment that prioritizes gender equality and inclusion, we have created a place where women feel welcome.

Our experience has shown that prejudices about women not being interested in or suited to technical roles are wrong and outdated. We are proud to have shattered these preconceptions and instead built a diverse workforce where everyone feels represented and where every individual, regardless of gender, is given equal opportunity to flourish and contribute to our shared goals.

Three tips for other companies that want to work more equally

Creating a gender equal work environment is a strategic investment for companies. Here are some of my tips for companies striving to work more equally:

• 1. Targeted recruitment

‍An effective way to promote gender equality is to actively seek to recruit and hire more women. Setting clear targets to increase the representation of women within the company sends a strong signal of commitment to diversity and inclusion.

• 2. Highlight female talent

By actively recognizing and promoting talented female employees, the company sends a strong signal that female skills are valuable and recognized. This can be done by giving female employees opportunities to take on leadership roles and by making their contributions and achievements visible.

• 3. Representation in management

Having representation of both women and men in leadership positions is crucial to create a sense of gender equality. By having a gender balance in the management team, the company demonstrates its commitment to gender equality at the highest level and creates role models for the whole organization. This ensures that development opportunities are available on equal terms to all employees regardless of gender.

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🔗 Read the interview here: https://www.foretagsverige.se/news/en-inkluderande-dynamisk-arbetsplats/

Together we can make a positive change and create a more inclusive and equal workplace! 💪🌍