Digitaltransformation and culture of change
Today, change is happening faster than ever before. But what impact does this have on your work?
The digital experience, the power of Big Data, agile marketing, compelling content strategies, marketing automation, a concentric approach - the core power of modern marketing wasn't born yesterday. So why are some marketing departments struggling to keep up?
What problems are you trying to solve? How can you change and what tools do you have available?
A common mistake we often see is that organizations thinking about investing in new digital tools focus on how they can modernize and streamline different activities. But forget to take into account how it will affect the existing internal ecosystem. This risks disrupting the processes that work well today. Also not being able to fully utilize existing data and system functionality due to poor integration capabilities between systems.
What is your vision, do you have the tools and strategies for long-term skills development and supply to achieve the organization's goals and be an attractive workplace?
Think of your company as a garden where you highlight what should flourish but also see what needs to be relocated or perhaps removed. Seeing what should grow in your garden requires internal collaboration and this is where company culture plays a major role. Values, attitudes and behaviors, "how we do things here".
Culture can eat strategy if we are not careful.
According to the 2019 CollabNet VersionOne State of Agile report, 64% of organizations have seen improvements in work ethic using agile change. Other key changes include the ability to manage changing requirements (69%), project visibility (65%), business/IT alignment (64%) and speed of delivery (63%).
An effective way of working is via the agile transformation process, transforming an entire organization into a fast and reactive entity based on agile principles.
Organizational transformation is a strategy, plan and process that takes you from a current state to an organization prepared for tomorrow's challenges and customer requirements. With these principles, we can help you quickly transform into the sales and marketing organization of tomorrow. The goal is to breathe new life into the organization by creating an environment that embraces creativity and innovation, empowers employees and reduces unnecessary layers of management.
Why use agile processes as a framework for digital transformation?
Digital transformation represents a fundamental change in the way organizations work. It means creating a business with technology at its core - one that uses the power of today's technology to create new forms of business and customer value. Two reasons for agile framework:
1. agile process means work at a faster pace done in smaller cycles, enabling quick interactions based on customer feedback. The digital customer experience can be quickly redesigned based on customer feedback.
2. an agile process can also mean a cultural change within the organization. In agile methodology, the cultural changes can mean empowerment, transparency and accountability as part of working together. It is therefore important that everyone from management down to individual employees, understands what the change means and why it is being implemented.
Agile organizations are continuously evolving and have the flexibility to quickly adapt to a changing environment - a necessity in a world where digital technology is changing the fundamentals of how businesses interact with their customers. Agile marketing via cross-functional teams, is key to empowering your team to find unique ways to work with customer data using your martech stack to provide better customer journeys through new methods and system support.
We help you shift your focus from maintaining existing processes to creating entirely new solutions. Find out more here.
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