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How should companies go about choosing the right MA system and succeeding?
Today, optimal use of data and technology is a fundamental prerequisite for meeting customers' increased demands for service and relevance. Marketing Automation systems are perhaps the most important tool the marketing function has to succeed in this. But it also requires you to:
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Having a clear picture of objectives
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Understanding the organization, people and processes
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Last but not least, choosing and implementing the right system for the business
You can find the episode on iTunes.
