Dinnovate Academy
Dinnovate Academy was started in 2017 with a strong drive to create training for the future labor market. Together with Yrkesakademin, they created the Nordic region's first Marketing Automation course at a distance. Dinnovate also offers other courses in areas such as digital marketing and sales.
Challenges
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Finding a teacher with the right skills and connection to working life
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Create interactive distance learning lessons that engage learners
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Find a competent partner who also has the pedagogical ability to teach
How did we do it?
Planning
We planned the entire course module based on the customer journey to ensure a strong connection to how we at Leadfront work with Marketing Automation and Customer Experience. We then developed educational materials in the form of presentations, knowledge checks, exercises, and guest lectures.
We also planned how the implementation would be carried out and how we could best engage the students in a digital environment, as well as how we as educators could be as pedagogical as possible.
Implementation
We then held weekly lessons for 10 weeks. We worked using an agile approach to optimize the lesson delivery during the course based on the students' reactions and thoughts.
Read more about the serviceExamination
We then examined the students through a written test and a group assignment that was presented to the class and instructors.
Grading
The students were graded according to a template that we developed during the planning stage. For us, the ultimate goal was to achieve a deep understanding of how to create a personalized customer experience using customer data and creative content adapted to each part of the customer journey.
Results
Knowladge
A class with insight and knowledge of two Marketing Automation platforms.
Pedagogical Teachers
100% of the students experienced the subject knowledge and pedagogical ability as good or very good.
Fictional Case
A class that worked with the entire customer journey around a fictional case.
