Podme
Podme is a leading premium podcast platform in the Nordics offering exclusive content for its subscribers. With a wide range of podcasts and a strong presence in Sweden, Norway and Finland, Podme strives to deliver a first-class listening experience through innovative digital solutions and a smooth user experience.
Subscribers in Norway are required by law to be informed about their active subscriptions at least once every six months - at Podme this has been handled manually. As a leading premium podcast platform in the Nordics, Podme needed to reduce the risk of human error and also free up more time to further develop its marketing. Automating this process is a concrete step in that journey.
Challenges
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Automate manual processes to free up time to develop marketing
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Ensuring that the right customer receives the information at the right time.
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Creating advanced automations with little or no help from developers.
How did we do it?
Evaluate Data
Once the need was identified, existing data was evaluated to see if a reliable automation could be built without extra help from developers.
Read more about the serviceBuild Automation
Canvas is used with User Update to continuously update an attribute every 180th, 360th day, etc. After the update, a dynamic email is sent to the customer with information about her subscriptions.
Read more about the serviceRefinement
Several tests and evaluations were carried out to improve, ensure, and evaluate the automation.
Results
Accuracy
The right people receive the correct information on the correct day.
Saved Work Hours
36 hours of freed-up work time per year and market.
Protected Deliverability
33% decrease in spam reports.
