| Platform (CMS + CRM + Marketing/Sales) |
All-in-one solution (CMS + CRM + Marketing/Sales) |
CMS only (requires plugins/integrations for CRM, automation etc) |
| Ease of use |
Simple drag-and-drop editor, no code required but can be used in combination. |
May require technical knowledge for more advanced customizations |
| Performance & hosting |
Hosted by HubSpot - global CDN, SSL, backup, security included |
Self-hosted or via third-party provider. User is responsible for updates, security and performance |
| Security & Backup |
Built-in protection: SSL, WAF, DDoS, automatic updates |
Security depends on plugins, hosting and user responsibility. Requires continuous updating |
| SEO & analytics |
Built-in SEO tools, content performance insights, linked to CRM and conversion data |
Requires plugins for SEO and analytics. Data often fragmented (e.g. Google Analytics + other CRM) |
| Integrations |
Seamless with other HubSpot tools (CRM, Marketing, Sales, Service) |
Requires manual integration with third-party systems |
| Scalability & Growth |
Built to scale - from simple website to global presence |
Scalable, but often requires customization and increased complexity with growth |
| Personalization |
Smart content, AI-driven, based on CRM data |
Requires complex coding or expensive plugins/services |
| Support & updates |
24/7 HubSpot support, all included |
Depends on hosting partner. Many are responsible themselves or pay a web agency |
| Cost |
License-based (monthly cost), but low Total Cost of Ownership (TCO) |
Often lower initial cost, but higher maintenance cost in the long run (plugins, agency, security, hosting, etc.) |
