Moving your company's website to HubSpot Content Hub (formerly CMS Hub) can be a smart move - especially if you want more unified, efficient and data-driven marketing. We have chosen to move our website www.leadfront.com to Hubspot Content Hub and these are some of the arguments that persuaded us:
1. All-in-one platform for marketing and sales
For us, it is important that marketing, communication and sales are connected. HubSpot Content Hub is seamlessly integrated with the other parts of HubSpot (CRM, Marketing Hub, Sales Hub, etc.), which means that you can:
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Track the entire customer journey - from first visit to deal, through delivery and for evaluation.
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Create personalized experiences based on CRM data and web data.
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Automate campaigns and content without hassle.
2. Simple and powerful editing
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The drag-and-drop editor makes it easy to update content without technical knowledge, meaning more employees can now create content and help develop the website. We can now publish new content almost 5x faster
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Built-in SEO assistant, forms, CTAs, and a blog engine are all included. This saves us a lot of time!
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No need for external plugins - everything is built-in and automatically updated. There are so many valuable and cool features to be found in HubSpot's Marketplace.
3. Fast performance and high security
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Hosted on HubSpot's global CDN - providing fast loading times and high availability.
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SSL certificate, WAF, DDoS protection and backup included - without you having to lift a finger.
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All maintenance (patches, updates) is handled by HubSpot.
4. AI and smart content
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Ability to create dynamic content based on who visits the page.
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AI assistants help with writing text, headlines and blog posts.
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Personalization based on where in the buying journey the visitor is.
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Combining the AI assistant Breeze with HubSpot's Workflows is truly powerful!
5. Built-in analytics and A/B testing
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Track which pages convert best.
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Link web traffic directly to sales.
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Easily test different versions of landing pages.
6. Scalable and flexible - grow with the platform
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From startups to large organizations, Content Hub works for everyone.
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Ability to start simple and scale up with more features (e.g. multilingualism, membership sites, brand portals).
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Content Hub is developing very quickly and has in a short time evolved to support even more advanced websites and use cases. Not sure if HubSpot Content Hub can meet your requirements? We'll help you find the answer!
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