We've summarized the most important things from the event!
INBOUND 2024 has come to an end, and if you couldn't be there, you certainly missed something unique. But don't worry, here's a full overview of the biggest news and highlights from this year's Hubspot event!
Over three jam-packed days in Boston, thousands of Hubspot professionals gathered to explore future trends in marketing, sales and business development. INBOUND is all about inspiring and innovating, and this year the conference delivered on all fronts.
Don't worry if you missed INBOUND 2024 - we've compiled the main highlights for you here!
What is INBOUND and why is it important?
INBOUND is more than just an industry conference; it's a global gathering place for marketers, salespeople and business leaders to come together to share insights, trends and new ideas.
HubSpot Spotlight: Revolutionary news
One of the most anticipated features was HubSpot's own keynote, where several exciting product updates and new features were unveiled. Here are some of the key launches that will change the way we think about marketing, sales and customer service:
The future of growth lies in the synergy between AI and humans. Let AI drive your growth today and become the hero you are meant to be:
For marketers: Leverage AI to create, personalize and distribute your content.
For salespeople: Use AI to improve your prospecting and streamline your follow-ups.
For CX leaders: Let AI help answer customer questions quickly.
Breeze Intelligence: The AI feature that changes the game
HubSpot introduced Breeze, an AI solution that not only automates tasks but also improves productivity and growth. It is designed to make workflows smoother and help businesses grow faster. Some of the new features include:
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Breeze Copilot: An AI assistant that helps you manage everything from email drafts to data analysis directly in your CRM system.
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Breeze Agents: Automates everything from content creation to sales prospecting and customer service, making it possible to scale up without having to expand your workforce.
Breeze Intelligence: Powerful data that drives results
With insights from over 200 million buyers and businesses, Breeze Intelligence takes AI to the next level. It helps businesses improve conversion rates and identify buying signals, while keeping databases up-to-date.
New features in Marketing Hub and Content Hub
HubSpot also introduced enhancements to its popular Marketing Hub and Content Hub, which now offer even more tools for generating leads and optimizing campaigns. Here are some of the main new features:
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Lead Scoring: Combine AI recommendations with manual scoring to identify your most promising leads.
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Marketing Home: A centralized hub where you can manage approvals, tasks, and reports in one place.
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Campaign Analytics: Optimize your campaigns with detailed ROI insights.
AI Guided Selling: New in sales automation
With new AI features in Sales Hub, sales teams can now build pipeline faster and close more deals. AI-powered tools help identify next-best actions and streamline workflow, making it easier to prioritize the right prospects.
Commerce Hub: Perfect payment solutions with smart CRM
Commerce Hub simplifies the payment process by bringing everything from invoices to subscription management into one system. It gives businesses better control over their revenue streams and enables smoother payment processes.
INBOUND 2024 proved once again why it is one of the most anticipated marketing and sales events of the year. With the new tools and AI solutions on display, the future of growth and productivity is more exciting than ever.
What insights will you take away from INBOUND 2024?
Would you like to hear selected parts of their Spotlight keynotes?
https://www.hubspot.com/spotlight
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