Svensk Fastighetsförmedling
Svensk Fastighetsförmedling is one of the country's largest estate agency chains, with the aim of being the obvious choice in all situations for those buying or selling a home. The company was founded in 1937 and brokers villas, holiday homes, condominiums, commercial properties and farms.
Challenges
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Increase customer loyalty with more assignments per customer
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Create conditions for a more uniform customer experience
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Administrative time for prospecting & lead generation
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Enable more personalized communication
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Simplify management of digital documents and images
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Develop data quality and analytics capabilities
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Adapt the organization to an increasingly digitalized business
What did we do?
Feasibility Study
The collaboration began with a feasibility study focused on how Svensk Fastighetsförmedling could achieve a more unified digital customer experience and increased customer loyalty.
Procurement
Based on the results of the feasibility study, a needs analysis was conducted as a basis for the procurement of a Marketing Automation system. The purpose was to enable automated, unified, and target-group-adapted communication. See service
Read more about the serviceImplementation
Since the system was in place, we have continued to work together where our primary role is as system specialists who set up communication flows and processes, define requirements, and drive further development of integration with various systems and processes in close collaboration with the development department.
Data
In parallel with the operational work, we have conducted data analysis, data cleansing, and training efforts.
Read more about the serviceResults
Established Processes
An increased understanding of digital communication and processes within the organization.
Continuous Communication
Established routines and workflows for continuous communication (newsletters).
Personalized Communication
Use of dynamic content in emails for increased personalization and relevance.
