BMW Northern Europe
BMW's Nordic Brand Management team faced the challenge of establishing a way of working between the CRM team and the Content team. In connection with this, they also wanted both teams to work in the same system to send digital communications. A decision was therefore made to terminate one of the systems and establish work processes between the teams in order for both teams to work towards the same goal in a unified work process.
Challenges
-
Using 1 system
-
Linking CRM and Content teams
-
Lack of internal resources to manage the project
-
Training in a new system
What did we do?
Project planning
We developed a plan using agile project methodology, anchored it within both teams, and then led the project to completion through iterative work and continuous check-ins.
Read more about the serviceTraining
The content team had never used Adobe Campaign before. We were responsible for training the team and providing them with relevant educational material so they could perform their tasks in the system.
Read more about the serviceSupport
During the transition period, we have provided templates and how-to guides to all new users so they can work independently.
Results
One system
BMW Northern Europe now uses one system for digital mailings.
Uniform work process
The CRM and content teams now have a shared workflow in the same tool.
Knowledge Transfer
The content team has been trained in the new tool and can work independently.
