CPQ solutions and implementation

What is CPQ - and why is it crucial in a complex sales process?

CPQ (Configure, Price, Quote) is a software solution that helps sales teams quickly and accurately generate quotes for complex product and service bundles. By automating configuration, pricing and discounting rules in the CRM system, CPQ ensures that every quote is technically feasible and financially correct, drastically reducing the sales cycle.

With CPQ you can:

Configure products and services based on customer needs
Ensure accurate and consistent pricing
Generate professional quotes in minutes
Minimize sources of error and manual work
Link quote data to business forecasting and follow-up
Reduce lead times and increase conversion rates

The right CPQ solution provides peace of mind for both the seller and the customer - and directly contributes to business growth.

How we help you succeed with CPQ

Needs Analysis

We analyze your products, services, options and business rules to create a foundational structure for the CPQ configuration.

Choice of CPQ

We'll help you choose the right CPQ tool for your CRM - for example Salesforce CPQ, Tacton, Vloxq, HubSpot Quotes or other systems.

Implementation & Configuration

We implement the CPQ solution in your CRM, building rules, pricing logic and templates for a fast and user-friendly process.

Quotation Templates & Automation

We create uniform and automated quote templates that are customized by business, segment and language.

Integration with CRM/ERP

We ensure that quote data flows to ERP, finance or order management - for a seamless process all the way to delivery.

Onboarding & Optimization

We train the team, manage the solution and optimize it continuously - so that CPQ supports the business even as the business grows.

CPQ + CRM = frictionless business process

When CPQ is a natural part of CRM, a synerdy is created that drives faster and more accurate business. Our customers have seen effects like:

Shorter sales cycles and increased win-rate
Fewer errors in configurations and prices
Reduced dependence on product or price experts
Clearer follow-up of pipeline and business value
More time for customer dialogue - less time on admin

Systems we often use in CPQ

FAQ - CPQ

When will our sales process become complex enough to need CPQ?

If your salespeople often need to ask product managers about "can this be combined?" or if you have complex discount ladders that are calculated manually in Excel, then CPQ is the right way. It suits all companies that want to scale up their sales without increasing the administrative burden.

How does CPQ prevent sellers from over-discounting?

In the CPQ system we put in "approval flows". The seller can give discounts up to a certain level themselves, but if they exceed that limit, the quote is automatically sent to a manager for approval before it can be sent to the customer. It gives you full control over the margins.

Do we have to have a huge product registry to get started?

Not at all. We often recommend starting with the 20% of your products that account for 80% of sales. When the basic structure is in the system, it is easy to expand with more options and rules as you go.