Data Management

Good decisions are built on good data.
We help you gain control of your customer data - so that it becomes an asset instead of a challenge. With the right structure, quality and flows, you create the conditions for accurate insights and effective customer dialogue.

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What is Data Management - and why is it crucial for CRM and growth?

Data Management involves collecting, structuring, validating and using data in a way that delivers business value. In a world where the customer journey moves between channels, systems and teams, working with consistent, timely and actionable data is crucial.

The right data foundation creates the conditions for:

  • A unified and accurate customer view in CRM

  • Effective segmentation and personalization in marketing

  • Automated flows based on reliable information

  • Better analysis and reporting for data-driven decisions

  • Compliance with GDPR and other data protection regulations

Data Management is the foundation upon which everything else in your customer strategy rests.

How we help you succeed with Data Management

Current Situation Analysis

We identify where your data resides, how it flows and what problems need to be solved - from source data to user interface.

1
Data Quality

We cleanse, structure and standardize data to ensure it is accurate, consistent and usable across all systems.

2
Segmentation & Structure

We create a clear data model that enables relevant segmentation, lead scoring and personalized communication.

3
System Integrations

We ensure your systems communicate with each other - via APIs, middleware or tailored integrations - so that data flows where it needs to.

4
GDPR & Consent Management

We help you set up traceable consent management, legal grounds and data retention - for safe and compliant communication.

5
Dashboard & Analysis Support

We create dashboards and report templates that provide real-time insights - so you can make better decisions, faster.

6

Your partner for smart data management

We have experience managing and structuring data in systems such as Salesforce, HubSpot, Dynamics, Snowflake, Data warehouse solutions, and iPaaS tools such as Workato and Make.

By combining technical expertise with business understanding, we'll help you create a data foundation that supports the entire customer journey - from first contact to a loyal customer.

The result? Better insights, more effective campaigns, less manual work and secure data management across your organization.

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Systems we often work with in Data Management