WHITEPAPER

UTM Guide

A UTM tag contains small pieces of text with information added to the end of a web address. UTM tags are used to measure the performance of your campaigns and content, to track and analyze traffic sources and campaigns in various analytics tools.

Your UTM Guide

The front page of our utm guide whitepaper

By using UTM tags, you can track traffic sources and campaigns in your analytics tool and gain insight into how different marketing efforts and external links affect the visitor statistics on your website. UTM tags can be used to compare different campaigns, compare traffic from various sources, and measure which paid keywords perform best.

In this guide, you will learn about:

  • What UTM tags are and when they are useful

  • How they work and which parameters exist

  • What you should consider when setting up UTM tags

  • And, how to maintain your UTM tags
  1. Whitepaper

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