Netgain
The customer helps companies to digitize their business in a short time. With solid knowledge in digital automation, they streamline manual routines, orders and processes for quick results and increased profitability.
Challenges
- Lack of a defined marketing process
- No system support to measure and automate digital lead generation
- Too slow process to identify and qualify leads
- No clear KPIs or metrics to identify where in the process the challenges are
- Perceived expensive and too advanced CRM for the company's needs
How did we do it?
SMarketing
Together with several parts of the company (Sales/Marketing), we identified and mapped the company's goals, existing processes, and workflows. We then built a comprehensive process based on the Leadfront SMarketing blueprint.
Read more about the serviceProcurement
Leadfront identified which functionalities were prioritized based on goals and the developed process to create a relevant procurement request and invite relevant system vendors to a demo based on use cases from functional and process requirements.
Read more about the serviceImplementation
We then defined and implemented a shared sales and marketing process in the chosen system (Upsales) to ensure a consensus on the purpose of each step in the process and the quality the organization desires to be able to optimize the process.
Results
SMarketing process
A shared and well-defined process between the sales and marketing departments.
Cost-Effective System
Integrated MA & CRM systems within the desired budget framework.
KPIs & Metrics
Defined KPIs to track the effectiveness and challenges in the process.
